近日，自特斯拉汽车晓谕全系汽车降价1.4万元之后，很多车企也纷纷跟进了降价的要领，就在近日，理念念针对旗下家具也进行了新一轮的价钱疏导。

据悉，理念念MEGA车型降价幅度最大，下调了放浪3万元，疏导后售价为52.98万元。理念念L7、L8、L9三种车型也进行了价钱疏导，降价幅度1.8万元至2万元不等。

新定购用户及已定购未委用的用户均可享受新价钱的优惠，同期理念念方濒临已提车车主还提供了现款响应，并将通过APP推送现款响应告知。

而理念念汽车并未对刚刚上市的理念念L6进行价钱疏导，4月18日，理念念汽车全新车型理念念L6上市。阐发官方数据，理念念L6上市72小时定单冲破1万辆。新车定位中大型增程式SUV，共推出Pro和Max两款车型，售价分辨为24.98万元和27.98万元。

而事实上，理念念2024款L系列车型与MEGA在本年3月一同上市，在上市不及2个月便罗致急遽进行官降并未几见，也实属无奈。从销量上来看，尽管本年L系列换新并推出纯电车型，但四款车型的销量并不乐不雅。原因就在于头顶理念念汽车首款“纯电”“MPV”双标签的MEGA负责上市，售价达55.98万元，高订价以及外不雅争议赶快让理念念MEGA车型堕入公论风云，而况并莫得达到料想的销量和市集反响。

理念念MEGA上市大量资源的歪斜，也导致了理念念L系列车型销量欠安，订单滚动着落，因此才被动随从特斯拉降价的潮水。

而近两年新动力汽车品牌、家具握住推新，让市集竞争再度升温，在家具新动力、研发上竞争外，价钱也成为霸占市集份额最常见的竞争行径，因此理念念通过降价的面目能否搭救MEGA车型变成的低迷销量呢？咱们拭目而待！

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