4月22日，从理思汽车官方获悉，旗下理思L7、理思L8、理思L9以及理思MEGA四款车型均下调了价钱，最上下调了3万元，进一步缩短售价门槛。值得一提的是，针对这次降价，理思官方暗示是给与全新的价钱体系。另外，关于已提车的车主提供现款回馈（仅针对2024款），也算瑕瑜常良心。

具体来看，理思L7最上下调2万元，现在共在售3款设置车型，挪动后售价区间为30.18-35.98万元，价钱依然逼迫在30万元以上，比拟前几天上市的理思L6要高不少（售价区间为24.98-27.98万元）。值得防卫的是，此前理思汽车官方暗示，理思L7 Air将于5月上市及托福，之前售价为30.18万元，如今跟着其他版块设置降价，瞻望Air版块价钱会下探至28万价钱，与理思L6趋近。不外这次官方并未说起理思L7 Air版，或可能被取消。

理思L8最上下调2万元，现在共在售3款设置车型，挪动后售价区间为32.18-37.98万元，与理思L7挪动前价钱基本一致。同期，理思L8 Air版块车型将于5月上市及托福，之前售价为32.18万元，要是将来还有的话，售价或下调至30万傍边。

干与2024年后，理思L8销量开动下滑，从贯穿6个月销量过万到本年月均销量不到7000辆，本年一季度累计销量仅20,865辆，与客岁同期期基本都平，但环比上个季度下降47.35%，这粗略是理思L8挪动价钱的主要原因。

理思L9雷同下调2万元，现在共在售2款设置车型，挪动后售价区间为40.98-43.98万元，价钱依然逼迫在40万元以上。干与2024年以后，理思L9销量也开动下滑，本年一季度累计销量为23,693辆，环比下降超40%，这很大一部分原因是问界M9抢走了部分商场份额，后者月销量为5000辆傍边（产能受限）。如今理思L9价钱下调，在与问界M9的竞争中更占据价钱上风，为其取得更多商场份额。

理思MEGA下调3万元，现在共在售1款设置车型，挪动后售价为52.98万元，要是后续能推出Pro版车型，价钱粗略会下调至50万以内。理思MEGA手脚理思汽车首款纯电车型，自愿布以来一直备受凝视，就连理思汽车CEO李思屡次对外在示：理思MEGA将成为50万以上销量第一的产物，不分动力口头，不分车体态式。

但骨子上，理思MEGA销量不足预期，上市首月销量仅3229辆，不如小鹏X9（3946辆）。这个收成其实这关于一辆落地近60万的纯电MPV而言，依然瑕瑜常优秀，仅仅李思赐与大家的预期太高。

与此同期，除了针对价钱挪动，官方还针对上述四款车型均提供价值10000元的购车权利，包含5000元选装基金以及5000元家用充电桩及装配行状。值得一提的是，理思L7和理思L8这次取消Air车型。

在本年3月，理思汽车托福新车28,984辆，同比增长39.2%；2024年第一季度狡计托福80,400辆，同比增长52.9%，横向对比其他新势力品牌，理思托福量依然遥遥进步，但比拟2023年第四季度以及理思本年提议的年销量指标（60万辆傍边），仍需极力。而这次全线产物的降价，将是理思汽车普及销量、竣事指方向病笃战略之一。

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